Context
Paid social media campaign for a Pilates & Barre fitness instructor’s personal line of protein and collagen products. The goal was to design conversion-focused, visually appealing static ad creatives for two product launches: Barre Definition whey protein and Barre Definition strength & beauty collagen.
The brand identity is feminine, inspiring, and elevated — blending soft tones, cursive fonts, clean design, and a wellness-meets-performance aesthetic.
Process
To authentically communicate Barre Definition story and resonate with the brand’s female audience, I conducted an initial brand immersion by analyzing the Barre Definition website and existing social media content.
This research helped identify the brand’s tone — welcoming, fun, and community-driven — as well as its visual identity, which leans into soft, feminine tones that align with its all-women clientele and the graceful strength of Barre and Pilates.
The goal was to reflect the feel of community that Jacquelyn has cultivated in her classes and elevate her voice as both a wellness mentor and product creator.
Deliverables:
• Instagram Story collection type ads (1 for protein segment and 1 for collagen)
• Instagram Feed carousel type ads (one for each product: 2 protein powders & 2 collagen products)
• Instagram Feed carousel type ads (one for each product: 2 protein powders & 2 collagen products)
IG Feed Collection Type Carousel Ads
IG Story Collection Type Ads
