Context/Problem
Nihon Kohden's Life Scope G7 patient monitor is facing lower adoption rates, driven by its high/premium pricing and budget constraints across healthcare facilities.
• Premium/high price that needs to be better justified
• Internal competition, i.e., other Nihon Kohden patient monitors offering the same essential functions at a lower price point
• Internal competition, i.e., other Nihon Kohden patient monitors offering the same essential functions at a lower price point
Target Audience
Potential LinkedIn members reached: 460,000
Location: United States
Job Titles:
Nursing Manager, Intensive Care Nurse
OR Members of Groups (search by keywords):
Neonatal Nurses, Registered Nurses, ICU, Neonatal Intensive Innovations, Healthcare Nurse Executive, Registered Nurses/ MED/SURG/ MED/ TELE/ ICU/ ER, Nurse Manager, Intensive Care Medicine, RN (Registered Nurse) Network, ICU Nurse / Intensive Care NurseSolution
Social media campaign to highlight the key features:
• High resolution 19-inch touch screen display. Intuitive user interface with configurable screen layouts
• Incorporated data acquisition unit for easier access to controls and transport monitor functions
• Complete data record and multi-waveform
• Incorporated data acquisition unit for easier access to controls and transport monitor functions
• Complete data record and multi-waveform
Social Media Campaign
Organic carousel post:
Polls:
Paid ads:
