Context
Social media content creation for a freelance project promoting a personal training fitness studio’s limited-time offer.
The client provided a single image with basic copy (shown below) and requested either a single-image post or a carousel—leaving the final format recommendation to me.
Original Image Provided by The Client
Process
To enhance audience engagement and storytelling, I proposed and designed a carousel post format that broke down key offer details across multiple slides. Additionally, I created a vertically-optimized IG Story layout to complement the main post.
To strengthen the brand’s visual identity, I introduced a bright orange and forest green as a secondary colors to balance the existing muted bronze olive and expand the brand’s limited color palette for future use.
Deliverables:
• Instagram carousel post
• Instagram Story design (formatted for vertical viewing)
• Instagram Story design (formatted for vertical viewing)
IG Carousel & Story Posts Created
