Context
Social media product launch campaign developed to drive awareness and adoption of NetworkCare™, Nihon Kohden’s all-in-one SaaS solution for protecting Nihon Kohden patient monitoring networks.
Paid + Organic.
Problem
Social media campaign to address the 3 main market pain points:
• Costly system and network downtime
• Concerns about costly cybersecurity threats
• Need to reduce burden on IT team
• Concerns about costly cybersecurity threats
• Need to reduce burden on IT team
These challenges demand solutions that protect your patients, operations, and bottom line.
Target Audience
Potential LinkedIn & Facebook members reached: 120,000 + 85,000
Location: United States
Job Titles:
Healthcare Administrators:
Chief Medical Information Officer (CMIO), Chief Information Officer (CIO), Chief Technology Officer (CTO), Director of IT (Healthcare), Healthcare IT Manager, Healthcare Systems Administrator, Network Administrator (Healthcare), IT Security Manager (Healthcare), Health Information Manager, Director of Healthcare Operations
IT Professionals in Healthcare:
Healthcare Network Engineer, Cybersecurity Analyst (Healthcare), IT Security Specialist (Healthcare), IT Director (Hospital/Healthcare), Healthcare IT Consultant, IT Infrastructure Manager (Healthcare), Network Security Engineer (Healthcare), Systems Engineer (Healthcare)
Members of Groups (search by keywords):
• Healthcare IT & Security (e.g., Health IT, Healthcare Information Security, Health IT & Cybersecurity, Digital Health)
• Healthcare Administrators & Leaders (e.g., Healthcare Leadership Network, Healthcare CIOs, Healthcare Administrators & Executives)
• Hospital & Network Management (e.g., Hospital & Healthcare IT, Healthcare Network Infrastructure, Healthcare Cloud & SaaS Solutions)
• Cybersecurity & Compliance in Healthcare (e.g., HIPAA Compliance, Healthcare Cybersecurity, Data Protection in Healthcare, Healthcare Security & Risk Management)
• Healthcare Operations & Efficiency (e.g., Healthcare Innovation, Digital Transformation in Healthcare, Healthcare System Optimization)
Solution
NetworkCare — all-in-one solution for protecting your Nihon Kohden patient monitoring networks with 3 essential systems:
• Network Management — Maximized network uptime for continuous patient care
• Threat Protection — Enhanced network security to protect sensitive data
• Security Management — Increased IT efficiency to reduce manual monitoring tasks
Social Media Campaign
Organic document-type post:
Paid ads:
